{"id":37082,"date":"2024-05-16T18:29:53","date_gmt":"2024-05-16T22:29:53","guid":{"rendered":"https:\/\/businessdatalab.ca\/?post_type=publications&#038;p=37082"},"modified":"2025-04-02T11:46:02","modified_gmt":"2025-04-02T15:46:02","slug":"promouvoir-la-productivite-ladoption-de-lia-generative-par-les-entreprises-canadiennes","status":"publish","type":"publications","link":"https:\/\/businessdatalab.ca\/fr\/publications\/promouvoir-la-productivite-ladoption-de-lia-generative-par-les-entreprises-canadiennes\/","title":{"rendered":"Promouvoir la productivit\u00e9\u00a0: l\u2019adoption de l\u2019IA g\u00e9n\u00e9rative par les entreprises canadiennes"},"content":{"rendered":"\n<p>La baisse de la productivit\u00e9 et du niveau de vie au Canada a \u00e9t\u00e9 qualifi\u00e9e de situation \u00ab&nbsp;d\u2019urgence&nbsp;\u00bb par la Banque du Canada.<\/p>\n\n\n\n<p>L\u2019intelligence artificielle g\u00e9n\u00e9rative (IAg) repr\u00e9sente une opportunit\u00e9 g\u00e9n\u00e9rationnelle d\u2019inciter \u00e0 la productivit\u00e9 en aidant les entreprises canadiennes, et leurs travailleurs, \u00e0 acc\u00e9l\u00e9rer la production et la qualit\u00e9 de leurs biens et services. Alors pourquoi 73&nbsp;% des entreprises n\u2019envisagent-elles pas encore d\u2019int\u00e9grer cette technologie transformatrice dans leurs activit\u00e9s?<\/p>\n\n\n\n<p>D\u00e9couvrons-le en explorant les points saillants de notre dernier rapport, <em><strong>Promouvoir la productivit\u00e9&nbsp;: l\u2019adoption de l\u2019IA g\u00e9n\u00e9rative par les entreprises canadiennes<\/strong>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Promouvoir_la_productivite_30mai_2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Lire le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-background\" style=\"background-color:#0c3163\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"600\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TextBox_FR-1.png\" alt=\"\" class=\"wp-image-37121 size-full\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TextBox_FR-1.png 571w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TextBox_FR-1-286x300.png 286w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-c6995865195f6311900080de9975a65b\">D\u00e9finir l\u2019IA g\u00e9n\u00e9rative<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9de5497237888d5285f2a69cbd437215\">L\u2019IAg est un type d\u2019IA dans lequel les grands mod\u00e8les de langage (LLM) sont entra\u00een\u00e9s sur des ensembles de donn\u00e9es massifs pour g\u00e9n\u00e9rer de nouveaux r\u00e9sultats comme du texte, des images, du code informatique et plus encore. Dans ce rapport, l\u2019IAg fait r\u00e9f\u00e9rence de mani\u00e8re interchangeable aux bases de LLM et aux applications pratiques construites \u00e0 partir de celles-ci.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1652\" height=\"457\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR.png\" alt=\"\" class=\"wp-image-37102\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR.png 1652w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR-300x83.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR-1024x283.png 1024w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR-768x212.png 768w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_9_FR-1536x425.png 1536w\" sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" \/><figcaption class=\"wp-element-caption\">Sources : Microsoft; Accenture.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/ProductivityProblem.png\" alt=\"\" class=\"wp-image-36993\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/ProductivityProblem.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/ProductivityProblem-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/ProductivityProblem-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><br>Le probl\u00e8me de la productivit\u00e9 au Canada<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La productivit\u00e9 de la main-d\u2019\u0153uvre est le produit int\u00e9rieur brut (PIB) cr\u00e9\u00e9 par heure travaill\u00e9e. Plus le PIB par heure est important, plus la productivit\u00e9 du pays est \u00e9lev\u00e9e.<\/h3>\n\n\n\n<p>La productivit\u00e9 du Canada est non seulement \u00e0 la tra\u00eene par rapport \u00e0 de nombreuses \u00e9conomies comparables, mais elle a aussi r\u00e9cemment d\u00e9clin\u00e9. Il n\u2019en a pas toujours \u00e9t\u00e9 ainsi. En 2000, la productivit\u00e9 du Canada \u00e9tait sup\u00e9rieure \u00e0 la moyenne de l\u2019OCDE. Pourtant, au cours de la derni\u00e8re d\u00e9cennie, elle n\u2019a augment\u00e9 que de 0,9&nbsp;% par an.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-5ef4deea8f1cebaa840900f2bbf3aa3b\" style=\"color:#7632e3\">Productivit\u00e9 au travail<\/h4>\n\n\n\n<p>PIB par heure travaill\u00e9e, avec homologues internationaux<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-11_FR.gif\" alt=\"\" class=\"wp-image-37096\"\/><figcaption class=\"wp-element-caption\">Sources : OCDE, analyse du Laboratoire de donn\u00e9es sur les entreprises.<br>Remarque : Indice (2007 = 100). Dollars constants US 2015 PPA. Les zones ombr\u00e9es correspondent aux r\u00e9cessions.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est-ce qui se passe? La stagnation de la productivit\u00e9 du Canada est le r\u00e9sultat des facteurs suivants&nbsp;:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La faible concurrence au sein des secteurs.<\/li>\n\n\n\n<li>Une mauvaise utilisation de la main-d\u2019\u0153uvre hautement qualifi\u00e9e du Canada.<\/li>\n\n\n\n<li>Une part plus importante de petites entreprises moins productives.<\/li>\n\n\n\n<li>La faiblesse des investissements des entreprises dans les machines et \u00e9quipements (M&amp;E) et dans la recherche et le d\u00e9veloppement (R&amp;D).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-342d043d34261a06ed8011b3792ff192\" style=\"color:#7632e3\">Niveau de vie<\/h4>\n\n\n\n<p>PIB par habitant, par rapport aux autres pays<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"480\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-13_FR.gif\" alt=\"\" class=\"wp-image-37098\"\/><figcaption class=\"wp-element-caption\">Source : Haver Analytics, analyse du Laboratoire de donn\u00e9es sur les entreprises.<br>Remarque : Indice (T1 2007 = 100). Les zones ombr\u00e9es correspondent aux r\u00e9cessions.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Le lien entre la productivit\u00e9 et le niveau de vie<\/h3>\n\n\n\n<p>Le PIB par habitant est une mesure courante du niveau de vie d\u2019un pays. Bien qu\u2019il ne soit pas parfait, il constitue un moyen simple de comparer la prosp\u00e9rit\u00e9 mat\u00e9rielle de diff\u00e9rents pays.<\/p>\n\n\n\n<p>Une faible productivit\u00e9 signifie que les travailleurs ne produisent pas les biens et les services de mani\u00e8re efficace, ce qui entra\u00eene une baisse des salaires, une diminution des recettes fiscales pour les services publics et potentiellement moins d\u2019emplois \u00e0 l\u2019avenir.<\/p>\n\n\n\n<p><strong><em>Pour en savoir plus, lisez l\u2019\u00e9dition de ce mois-ci d\u2019<\/em><\/strong><a href=\"https:\/\/chamber.ca\/fr\/enjeux-politiques-le-probleme-de-la-productivite-au-canada\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Enjeux politiques de la Chambre du Canada sur la productivit\u00e9<\/em><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/EarlyAdopters.png\" alt=\"\" class=\"wp-image-36996\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/EarlyAdopters.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/EarlyAdopters-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/EarlyAdopters-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><br>Les premi\u00e8res entreprises \u00e0 adopter l\u2019IA<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019IAg est en passe de devenir un catalyseur de changement positif et de croissance de la productivit\u00e9, et son accessibilit\u00e9 et ses applications croissantes laissent peu d\u2019excuses aux entreprises canadiennes pour rester sur les lignes de c\u00f4t\u00e9.Heureusement, certaines entreprises sont des pr\u00e9curseurs. Environ 1&nbsp;entreprise sur 7 (14&nbsp;%) figure parmi les premiers adeptes de l\u2019IAg.<\/h3>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-af167ab58dc69fce00c400cc615f61ec\" style=\"color:#7632e3\">Utilisation de l\u2019IAg au Canada en 2024<\/h4>\n\n\n\n<p>% d\u2019entreprises, tous secteurs confondus<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-15_FR.gif\" alt=\"\" class=\"wp-image-37100\"\/><figcaption class=\"wp-element-caption\">Source : Analyse du Laboratoire de donn\u00e9es sur les entreprises bas\u00e9e sur l\u2019Enqu\u00eate canadienne sur situation des entreprises de Statistique Canada; 13 327 entreprises interrog\u00e9es en janvier et f\u00e9vrier 2024.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La taille de l\u2019entreprise, son \u00e2ge, son secteur d\u2019activit\u00e9 et son statut en mati\u00e8re de commerce international sont des facteurs d\u00e9terminants dans l\u2019adoption de l\u2019IAg&nbsp;:<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Arrow_Purple.png\" alt=\"\" class=\"wp-image-37058\" style=\"width:45px\"\/><\/figure>\n<\/div>\n\n\n<p>Les grandes entreprises (100 employ\u00e9s et plus) sont presque deux fois plus susceptibles d\u2019adopter l\u2019IAg que les petites entreprises (1 \u00e0 99&nbsp;employ\u00e9s).<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Arrow_Purple.png\" alt=\"\" class=\"wp-image-37058\" style=\"width:45px\"\/><\/figure>\n<\/div>\n\n\n<p>Une entreprise \u00e9mergente sur cinq (10&nbsp;ans d\u2019activit\u00e9 ou moins) adopte l\u2019IAg, contre une entreprise mature sur dix.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Arrow_Purple.png\" alt=\"\" class=\"wp-image-37058\" style=\"width:45px\"\/><\/figure>\n<\/div>\n\n\n<p>Les entreprises de l\u2019industrie de l\u2019information et de la culture sont en t\u00eate de l\u2019adoption de l\u2019IAg avec 31&nbsp;%, suivies par les services professionnels (28&nbsp;%) et la finance et l\u2019assurance (23&nbsp;%).<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Arrow_Purple.png\" alt=\"\" class=\"wp-image-37058\" style=\"width:45px\"\/><\/figure>\n<\/div>\n\n\n<p>Les exportateurs de biens et de services sont les premiers \u00e0 adopter l\u2019IA, avec respectivement 24&nbsp;% et 48&nbsp;%.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-af167ab58dc69fce00c400cc615f61ec\" style=\"color:#7632e3\">Utilisation de l\u2019IAg au Canada en 2024<\/h4>\n\n\n\n<p>% d\u2019entreprises par taille de l\u2019effectif qui \u00ab utilisent d\u00e9j\u00e0 \u00bb et \u00ab pr\u00e9voient d\u2019utiliser \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-16_FR.gif\" alt=\"\" class=\"wp-image-37084\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-af167ab58dc69fce00c400cc615f61ec\" style=\"color:#7632e3\">Utilisation de l\u2019IAg au Canada en 2024<\/h4>\n\n\n\n<p>% d&#8217;entreprises par \u00e2ge qui \u00ab utilisent d\u00e9j\u00e0 \u00bb et \u00ab pr\u00e9voient d&#8217;utiliser \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-21_FR.gif\" alt=\"\" class=\"wp-image-37088\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-af167ab58dc69fce00c400cc615f61ec\" style=\"color:#7632e3\">Utilisation de l\u2019IAg au Canada en 2024<\/h4>\n\n\n\n<p>% d\u2019entreprises par secteur d\u2019activit\u00e9 qui \u00ab utilisent d\u00e9j\u00e0 \u00bb et \u00ab pr\u00e9voient d\u2019utiliser \u00bb.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e169244aeb1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e169244aeb1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR.png\" alt=\"\" class=\"wp-image-37107\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR.png 1920w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR-300x169.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR-1024x576.png 1024w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR-768x432.png 768w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_17_FR-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-dfe3e6c4b7cb0c0d315b27ee3b5ea9d6\" style=\"color:#7632e3\">Utilisation de l\u2019IAg au Canada en 2024<\/h4>\n\n\n\n<p>% d\u2019entreprises par activit\u00e9 internationale qui \u00ab utilisent d\u00e9j\u00e0 \u00bb et \u00ab pr\u00e9voient d\u2019utiliser \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"480\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-19_FR.gif\" alt=\"\" class=\"wp-image-37086\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a3824eb8bce3fb45d571f92578a3d1b4\" style=\"color:#7c7c7c;font-size:15px\">Source : Analyse du Laboratoire de donn\u00e9es sur les entreprises bas\u00e9e sur l\u2019Enqu\u00eate canadienne sur situation des entreprises de Statistique Canada; 13 327 entreprises interrog\u00e9es en janvier et f\u00e9vrier 2024.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/BusinessValue.png\" alt=\"\" class=\"wp-image-37006\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/BusinessValue.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/BusinessValue-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/BusinessValue-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><br><br>La valeur commerciale de l\u2019IAg<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Parmi les 14&nbsp;% d\u2019entreprises canadiennes qui utilisent d\u00e9j\u00e0 l\u2019IAg ou pr\u00e9voient de le faire, la raison dominante n\u2019est pas de remplacer les travailleurs, mais d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement de contenu cr\u00e9atif (69&nbsp;%) et d\u2019accro\u00eetre l\u2019automatisation des t\u00e2ches sans r\u00e9duire le nombre d\u2019employ\u00e9s (46&nbsp;%).<\/h3>\n\n\n\n<p>Fait int\u00e9ressant, et probablement r\u00e9confortant pour les travailleurs d\u2019aujourd\u2019hui, seulement 13&nbsp;% des entreprises qui utilisent l\u2019IAg la valorisent sp\u00e9cifiquement pour l\u2019automatisation des t\u00e2ches afin de remplacer les employ\u00e9s.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-0f8fa2ee7225ef3487c8cfd224fda7a1\" style=\"color:#7632e3\">Perception de la valeur commerciale cr\u00e9\u00e9e par l&#8217;IAg en 2024.<\/h4>\n\n\n\n<p>% de r\u00e9pondants ayant affirm\u00e9 \u00ab utilise d\u00e9j\u00e0 \u00bb ou \u00ab pr\u00e9voit d\u2019utiliser \u00bb l\u2019IAg, par secteur d\u2019activit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-29_FR.gif\" alt=\"\" class=\"wp-image-37094\"\/><figcaption class=\"wp-element-caption\">Source : Analyse du Laboratoire de donn\u00e9es sur les entreprises bas\u00e9e sur l\u2019Enqu\u00eate canadienne sur situation des entreprises de Statistique Canada; 13 327 entreprises interrog\u00e9es en janvier et f\u00e9vrier 2024.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TippingPoint.png\" alt=\"\" class=\"wp-image-37000\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TippingPoint.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TippingPoint-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/TippingPoint-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><br><br>Atteindre le point de basculement<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">En nous fondant sur deux sc\u00e9narios d\u2019adoption, \u00ab&nbsp;lent&nbsp;\u00bb et \u00ab&nbsp;rapide&nbsp;\u00bb, nous pr\u00e9voyons que l\u2019IAg par les entreprises canadiennes atteindra un point de basculement de 50&nbsp;% d\u2019adoption d\u2019ici trois \u00e0 six ans. Si cela peut sembler rapide, ce n\u2019est probablement pas assez vite pour suivre le rythme des leaders mondiaux, comme les \u00c9tats-Unis et la Chine.<\/h3>\n\n\n\n<p>Selon Google Trends, le reste du monde s\u2019int\u00e9resse davantage \u00e0 l\u2019IA que le Canada. Non seulement cela, mais des enqu\u00eates mondiales d\u2019IPSOS ont r\u00e9v\u00e9l\u00e9 de fa\u00e7on cons\u00e9cutive que les Canadiens \u00e9taient moins bien inform\u00e9s et plus nerveux au sujet de l\u2019IA que les citoyens de la plupart des autres pays.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-dc4a0e959e9920808106436e0056056e\" style=\"color:#7632e3\">Taux d&#8217;adoption de l&#8217;IAg pr\u00e9vus par les entreprises au Canada<\/h4>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1876\" height=\"720\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide-23_FR.gif\" alt=\"\" class=\"wp-image-37090\"\/><figcaption class=\"wp-element-caption\">Sources : Analyse de Laboratoire donn\u00e9es sur les entreprises \u00e0 partir des donn\u00e9es de Statistique Canada ; Enqu\u00eate sur les technologies avanc\u00e9es, Enqu\u00eate canadienne sur la situation des entreprises.<br>Remarque : Sc\u00e9nario rapide P(t)=1\/(1+exp(-0.62<em>(t-2.92))); Sc\u00e9nario lent P(t)=1\/1+exp(-0.40<\/em>(t-5.69)))<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Historiquement, l\u2019avantage du pionnier est incroyablement important dans l\u2019adoption des technologies. Les premiers \u00e0 l\u2019adopter b\u00e9n\u00e9ficient souvent d\u2019un avantage concurrentiel sur leurs rivaux en lan\u00e7ant des produits et des services de qualit\u00e9 sup\u00e9rieure, en s\u2019assurant des ressources et en \u00e9tablissant des normes industrielles. D\u2019un point de vue commercial, Microsoft affirme que le rendement moyen du capital investi est de 3,50&nbsp;$ pour chaque dollar investi dans l\u2019IA.<\/p>\n\n\n\n<p>Selon le rythme d\u2019adoption, au cours des 10&nbsp;prochaines ann\u00e9es, l\u2019IAg pourrait accro\u00eetre la productivit\u00e9 du Canada de 1 \u00e0 6&nbsp;%.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-e3efbe44b789aa5a9550f55b0033b2d6\" style=\"color:#7632e3\">Productivit\u00e9 du travail projet\u00e9e pour le Canada \u00e0 l&#8217;aide de l&#8217;IAg (2023-2033).<\/h4>\n\n\n\n<p>PIB par heure travaill\u00e9e selon un sc\u00e9nario d&#8217;adoption \u00ab rapide \u00bb et \u00ab lent \u00bb de l&#8217;IAg.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR.png\" alt=\"\" class=\"wp-image-37111\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR.png 1920w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR-300x169.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR-1024x576.png 1024w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR-768x432.png 768w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_26_FR-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Sources : Analyse du Laboratoire de donn\u00e9es sur les entreprises bas\u00e9e sur les donn\u00e9es de Haver Analytics, les recherches de <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/the-economic-potential-of-generative-ai-the-next-productivity-frontier%23introduction\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company<\/a> ; Rapport de l&#8217;<a href=\"https:\/\/aiindex.stanford.edu\/wp-content\/uploads\/2024\/04\/HAI_2024_AI-Index-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Universit\u00e9 de Stanford<\/a> ; Blog de <a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/11\/02\/new-study-validates-the-business-value-and-opportunity-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft<\/a>.<br>Remarque : La productivit\u00e9 a \u00e9t\u00e9 calcul\u00e9e \u00e0 l&#8217;aide d&#8217;un taux de croissance annuel moyen compos\u00e9 sur cinq ans (2017\u20132022). Un sc\u00e9nario d&#8217;adoption lente suppose une croissance annuelle moyenne de la productivit\u00e9 de 0,1 %, et un sc\u00e9nario d&#8217;adoption rapide suppose une croissance annuelle de 0,6 %. Ces pr\u00e9visions sont bas\u00e9es sur l&#8217;adoption et les gains de productivit\u00e9 au niveau mondial.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Barriers.png\" alt=\"\" class=\"wp-image-37002\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Barriers.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Barriers-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Barriers-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\"><br><br>Les obstacles \u00e0 l\u2019adoption de l\u2019IAg<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Compte tenu du RCI potentiel pour les entreprises, plus les avantages \u00e9conomiques \u00e0 long terme de l\u2019IAg, qu\u2019est-ce qui emp\u00eache davantage d\u2019entreprises canadiennes d\u2019adopter l\u2019IAg? Plus d\u2019un tiers des entreprises (35&nbsp;%) d\u00e9clarent embaucher des travailleurs ayant des comp\u00e9tences techniques, suivi de pr\u00e8s par l\u2019acc\u00e8s aux ressources financi\u00e8res pour investir dans les nouvelles technologies (33&nbsp;%).<\/h3>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color has-link-color wp-elements-abda10fdbf7aeab9170b8b29f4d39179\" style=\"color:#7632e3\">D\u00e9fis li\u00e9s \u00e0 l&#8217;adoption de nouvelles technologies<\/h4>\n\n\n\n<p>% d&#8217;entreprises ayant r\u00e9pondu \u00ab plut\u00f4t difficile \u00bb et \u00ab extr\u00eamement difficile \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"334\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_33_FR.png\" alt=\"\" class=\"wp-image-37113\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_33_FR.png 1471w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_33_FR-300x68.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_33_FR-1024x233.png 1024w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Slide_33_FR-768x174.png 768w\" sizes=\"auto, (max-width: 1471px) 100vw, 1471px\" \/><figcaption class=\"wp-element-caption\">Source : Analyse du Laboratoire de donn\u00e9es sur les entreprises, bas\u00e9e sur l\u2019Enqu\u00eate canadienne sur la situation des entreprises de Statistique Canada. 15 963 entreprises interrog\u00e9es en janvier et f\u00e9vrier 2023.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lorsqu\u2019il s\u2019agit d\u2019adopter ou d\u2019incorporer de nouvelles technologies&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les petites entreprises ont moins de difficult\u00e9s \u00e0 r\u00e9orienter leur strat\u00e9gie et processus op\u00e9rationnels, \u00e0 recycler leurs employ\u00e9s ou \u00e0 int\u00e9grer de nouvelles technologies dans leur infrastructure technologique existante que les grandes entreprises.<\/li>\n\n\n\n<li>Les petites entreprises ont plus de difficult\u00e9s \u00e0 acc\u00e9der aux ressources financi\u00e8res pour investir dans les nouvelles technologies que les grandes entreprises.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Recommendations.png\" alt=\"\" class=\"wp-image-37004\" style=\"width:200px\" srcset=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Recommendations.png 400w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Recommendations-300x300.png 300w, https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Recommendations-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<h1 class=\"wp-block-heading\">Les recommandations \u00e0 l\u2019intention des entreprises et du gouvernement<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background\"\/>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Compte tenu du potentiel de l\u2019IAg \u00e0 susciter une croissance de la productivit\u00e9, ce qui profitera en fin de compte \u00e0 tous les Canadiens, il est essentiel que les entreprises et les d\u00e9cideurs politiques collaborent pour acc\u00e9l\u00e9rer une adoption \u00e0 plus grande \u00e9chelle.<\/h3>\n\n\n\n<p>Il est essentiel que les entreprises canadiennes exp\u00e9rimentent avec l\u2019IAg. Les entreprises peuvent commencer avec des projets pilotes \u00e0 petite \u00e9chelle pour valider la faisabilit\u00e9 et l\u2019impact de l\u2019IAg avant de passer progressivement \u00e0 des initiatives plus importantes bas\u00e9es sur des d\u00e9monstrations de faisabilit\u00e9 r\u00e9ussies.<\/p>\n\n\n\n<p>Notre principale recommandation pour le gouvernement est de montrer l\u2019exemple et de tirer parti des avantages de l\u2019IAg. Le gouvernement peut \u00e9galement aider \u00e0 relever les d\u00e9fis auxquels les entreprises sont confront\u00e9es dans l\u2019adoption de l\u2019IAg en investissant dans des programmes qui permettront d\u2019am\u00e9liorer les comp\u00e9tences des travailleurs dans l\u2019ensemble des secteurs public et priv\u00e9, et en fournissant les outils, les ressources et le soutien financier n\u00e9cessaires aux petites et moyennes entreprises.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pour consulter la liste compl\u00e8te des recommandations \u00e0 l\u2019intention des entreprises et des d\u00e9cideurs :<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/businessdatalab.ca\/wp-content\/uploads\/2024\/05\/Promouvoir_la_productivite_30mai_2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">lire le rapport complet<\/a><\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce rapport est une \u00e9tude approfondie de l&#8217;adoption de l&#8217;IA g\u00e9n\u00e9rative par les entreprises canadiennes.<\/p>\n","protected":false},"author":28,"featured_media":37012,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"publication-type":[],"publication-topic":[],"class_list":["post-37082","publications","type-publications","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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